Any business with an impressive user experience design can expect plenty of site traffic. According to Amazon Web Services, 88% of shoppers online who encounter poor user experience wouldn’t be returning to the website. It’s a crucial component of a digital marketing strategy that can make or break any brand.
More than a buzzword, UX design can provide several benefits if done right. Let’s delve deeper into this umbrella term and how it can enhance your business’ digital identity.
What is User Experience Design?
There’s a struggle in identifying user experience (UX) design because it is commonly thought to be only about how a website looks. In truth, user experience (UX) concentrates on the overall experience that a visitor can have on the website versus user interface (UI), which focuses on the site’s visual value.
UX design encompasses web design, mobile app design, eCommerce design, and a few other elements that enhance how users interact with a brand online. It is created to improve human-to-device interaction and inspire visitors to explore what the business can offer them.
Why is UX vital to businesses?
Marketers shape user experience to ensure that it meets a site visitor’s needs. It is designed to carve a user’s journey towards becoming a customer.
For example, a key element often overlooked in web design is the call-to-action button. It is like a beacon that urges a user to click and learn more about the product or service available. It could also lead them to vital information about a brand that makes the interaction more meaningful.
Loyalty from customers can be nurtured with positive experiences, and that is where an excellent UX design comes in and becomes vital.
How are positive experiences created?
Users will likely interact with a brand more if the UX design involves:
- Ease of use with simple steps and straightforward navigation
- Valuable product or service that meets usability and usefulness standards of the user
- Consistent elements such as languages, functions, patterns, and more
- Default options, clear and concise form, and content
- Typographies that move users to interact and respond to the brand
Looking into your website’s user experience design can open a world of possibilities for your brand. It would help to revisit it and enhance your strategies to create more positive experiences for your customers. Don’t let a disorganized UX design stop your audience from discovering your product or service!